Peter Graf

About Peter Graf

Dr. Peter Graf is the chief product officer (CPO) of Genesys, driving the global product vision and innovation strategy. He oversees software product management, engineering, cloud operations and product delivery across the company’s industry-leading customer experience platform. Peter has held a variety of executive leadership positions in operations, development, sales, marketing and services throughout his more than 25 years in the global enterprise software industry. His extensive background includes deep expertise on emerging technologies such as artificial intelligence. Prior to Genesys, Peter served as CPO for Sungevity, a market-leading solar electricity company. Earlier in his career, Peter held multiple senior leadership roles with multinational software corporation SAP, including serving as the executive vice president and general manager of Sustainability Software. Peter earned a doctorate in computer science from Universität des Saarlandes and a master’s degree in computer science and economics from Technische Universität Kaiserslautern in Germany.

About Liz Weida

Liz Weida is a Senior Product Marketing Manager for Genesys. Liz joined Genesys through the Interactive Intelligence acquisition, where she held roles in Product Marketing, Solutions Engineering and Enterprise Sales. A true digital native, she started her career in Marketing with startups and creative agencies at a time when digital began to transform and disrupt the consumer market. Liz primarily works on strategic positioning for PureCloud by Genesys.

About Paul Segre

Paul Segre is the chief executive officer at Genesys. Since taking on this position in 2007, he has led the company to consistent yearly double-digit growth and revenues of over $1 billion. Paul joined Genesys in 2002 as chief technology officer with responsibility for product management and engineering. In 2004, he became chief operating officer with responsibility for sales, service, and support. From 2002 to 2011, Paul held a variety of executive management roles at Alcatel-Lucent, including president of the Applications Group, which included Genesys. During this time, he led a worldwide team and grew revenues to more than $2.9 billion. Prior to Genesys, Paul held senior positions at DSC, Bell Labs, and AT&T Network Systems in strategy, business development, and operations support systems development. He holds a bachelor's degree in mathematics and a master's degree in operations research from Stanford University.

About Musa Hanhan

Musa is a driven experience designer and product strategist with a career spanning more than 20 years in the B2B technology industry. He has demonstrated leadership in the design and management of go-to market strategies of highly successful products. He has even pivoted unsuccessful products converting them into highly innovative and profitable solutions. Musa believes that bad customer experiences are toxic to our social fabric and so, he works hard to define the journeys that matter the most to customers to anticipate their needs and future challenges. He works tirelessly to obtain the right customer experience buy-in from executive management to save and engineer experiences that instill customer trust and loyalty. He has built the Genesys voice of the customer program by maturing the Net Promoter Score into a deeper customer feedback framework and system. His work was instrumental in increasing Genesys Customer Care NPS by 25 points in less than 11 months. He leads a team dedicated to leading-edge customer experience. Musa is a member of the Bain Loyalty Forum and holds certifications in service design and as a certified customer experience professional (CCXP).

About Adrian Bethell

Adrian Bethell is the Genesys EMEA and LATAM Contact Center Consultant. He identifies opportunities for customers to maximize value through implementation of effective methodologies. Bethell has over 15 years of contact center industry experience including realignment of KPIs and metrics with business goals, implementation of enabling technologies and tools, consolidating customer-centric best practices, and driving innovation and intelligence into operational strategy. Adrian has worked in the Financial, Medical/Healthcare, Technology, Mobile & Telecommunications, Automotive, FMCG, Utilities and Insurance Industries. He has a physics graduate degree from University of Leeds, UK. He is fluent in French and Spanish and speak Italian. He has lived in Barcelona for 10 years with his wife and daughter.